Live888 takes your privacy seriously. This policy clearly explains what data we collect, why we need it, how we protect it, and your rights as a member to control your own personal information.
Six key points about how your data is protected at live888 — summarised briefly before you read the full policy below.
All data and transactions are protected by bank-level encryption. No data is transmitted in plain text.
Live888 does not sell, rent, or trade members' personal data to any third party.
Member funds and personal data are stored in separate systems, completely isolated from operational funds.
You have the right to access, correct, or request the deletion of your personal data from live888's systems.
You can manage your cookie preferences through your browser settings. Only essential cookies are required for core functionality.
Any material changes to this policy will be communicated to members via email and an in-platform notice.
Note: The summary above is provided for quick reference only. Please read live888's full Privacy Policy below for a complete understanding of how your data is handled and your rights as a member.
Data protection is more than a document – it is a daily practice embedded at every level of live888's operations.
Every bit of data transmitted between your device and live888's servers is protected by 256-bit SSL encryption — the same standard used by major banking and financial institutions in Malaysia. No one can intercept or read your data while it is in transit.
Live888 members' personal data is stored on servers protected by multiple layers of physical and digital security. Access to personal databases is restricted and logged — only authorized staff with a legitimate business need may access that data.
Live888 enforces a least privilege principle — staff are granted access only to the data needed to perform their specific duties. All access is logged and audited regularly. Staff who leave the company have their access revoked immediately.
Live888 does not sell, rent, or trade member personal information to any third party for commercial or marketing purposes. Your data is not used to build advertising profiles or shared with external advertising networks.
Live888's systems perform regular, secure data backups. Tested disaster recovery procedures ensure member data is protected even in the event of a serious technical disruption. You can rest assured that your account records and transaction history will not be lost.
Live888's security and data protection systems undergo regular independent audits by qualified third-party cybersecurity firms. Audit findings are used for continuous improvement — not just filed away.
Live888 only collects data that is strictly necessary to provide a secure and personalized service to our Malaysian members.
Full name, date of birth, and MyKad or passport number collected during registration and the KYC process to verify the identity of live888 members.
Email address, phone number, and residential address used for live888 account communications, verification, and customer support.
Records of deposit and withdrawal transactions, payment methods used (Touch 'n Go, GrabPay, DuitNow, FPX, Boost, ShopeePay), and account financial history.
Betting history, games played, casino sessions, selected odds, and game outcomes, retained for live888's security, compliance, and customer support purposes.
IP address, device type, operating system, web browser, and session information collected automatically to maintain account security and detect fraud.
Pages visited within the live888 platform, time spent, features used, and navigation patterns for overall user experience improvement.
Records of interactions with the live888 support team, including live chat, email, and feedback – retained for quality control and training purposes.
Session cookies, preference cookies, and similar tracking technologies to ensure smooth operation of the live888 platform and a personalised experience.
This Privacy Policy explains how live888 ("we", "our platform") collects, uses, stores, protects, and in certain circumstances shares your personal information when you use the live888 platform, including its website, digital services, and all interactions related to your member account.
This policy applies to all registered live888 members in Malaysia, unregistered visitors to our website, and anyone who interacts with the live888 platform or support team through any communication channel. It should be read together with Terms & Conditions live888 governing the overall use of the platform.
Live888 operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards. We are committed to handling your personal data in a transparent, responsible manner and always within the bounds of applicable law.
Important: By registering a live888 account or using our platform, you confirm that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please refrain from using the live888 platform.
When you register a live888 account, make a deposit, or interact with our platform, you provide the following data directly:
When you use the live888 platform, our systems automatically collect technical data required to ensure platform security and functionality:
To meet regulatory compliance obligations and support responsible gambling, live888 maintains comprehensive records of members' gambling activity, including Sports Betting history, casino sessions, slots played, game outcomes, and betting patterns. This data is also used to identify early signs of problem gambling and provide appropriate support.
The primary use of your personal data by live888 is to deliver platform services to you in a secure, efficient, and personalised manner. This includes:
The majority of our data collection serves platform security and legal compliance purposes — in particular relating to anti-money laundering (AML) prevention and Know Your Customer (KYC) requirements. These are legal obligations that no responsibly operated financial platform can disregard.
Live888 uses aggregated, anonymised usage data to understand how members interact with our platform and identify areas for improvement. This data is never linked to individual profiles during product improvement analysis.
Live888 uses your email address and phone number to send important account notices (transaction confirmations, security alerts, KYC notifications), promotional and bonus information (provided you have not opted out of marketing communications), and updates relating to changes to platform policies or terms.
Your Choices: You may opt out of live888 marketing emails at any time by clicking the "unsubscribe" link in any of our marketing emails, or by contacting the live888 support team. However, important account notices relating to security and transactions cannot be stopped while your account remains active.
Live888 processes members' personal data on the following legal bases in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA):
Data processing required to fulfil the service agreement between you and live888 – including account management, payment processing, and game delivery.
Data processing required to fulfil live888's legal obligations, including KYC requirements, AML reporting, and gaming regulatory compliance.
Processing data for live888's legitimate interests where these do not override your fundamental rights and interests — including fraud detection, platform security, service improvement, and relevant business communications.
Where no other legal basis applies, live888 will seek your explicit consent before processing your data for a specific purpose. You have the right to withdraw that consent at any time.
Live888 does not sell, rent, or trade members' personal data. However, there are limited situations where we may share your data with carefully selected third parties:
Live888 works with trusted third-party service providers to manage certain aspects of the platform's operations — including casino game providers (such as Evolution Gaming and Pragmatic Play), payment processors, technical support services, and cloud services. All such providers are bound by strict confidentiality agreements and are only permitted to process your data in accordance with live888's explicit instructions.
Live888 may be required to disclose member data to government authorities, regulatory bodies, or law enforcement agencies when required by applicable law, court order, or to fulfil AML reporting obligations. In such cases, live888 will notify you to the extent permitted by law.
In the event that live888 undergoes a merger, acquisition, or asset sale, member data may be transferred as part of that transaction. You will be notified before your data becomes subject to a different privacy policy as a result of any such transaction.
live888's commitment: We never share member personal data with third-party advertisers, marketing companies, or any party for commercial purposes unrelated to live888's platform services. Your data is not a product we sell.
In operating the live888 platform, members' personal data may be processed or stored on servers located outside Malaysia. This occurs primarily in the context of cloud services and technical infrastructure that support our platform.
When personal data is transferred outside Malaysia, live888 ensures equivalent protections are in place through the following measures:
Live888 retains member personal data only for as long as necessary to fulfil the purposes set out in this Privacy Policy, or as required by applicable laws and regulations.
For as long as your live888 account remains active, we retain all data necessary to provide our services to you – including identity data, financial data, and gaming activity records.
After a live888 account is closed, we retain your personal data for specific periods depending on the type of data:
Once the retention period expires, data will be securely deleted or anonymised in accordance with established procedures.
Live888 implements a range of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction:
In the event of a data breach that may affect your personal information, live888 is committed to: notifying the relevant authorities within the timeframe required by law, and informing you directly within a reasonable period if the breach poses a high risk to your rights and freedoms.
The live888 platform uses cookies and similar technologies to ensure the platform functions correctly and to enhance your experience. Below are the types of cookies we use:
| Cookie Type | Purpose | Duration | Status |
|---|---|---|---|
| Essential Cookies | Required for core live888 platform functions — login, session verification, and security. | Session | |
| Functional Cookies | Stores your preferences such as odds format, language, and display settings within the live888 platform. | 1 year | |
| Analytics Cookies | Helps live888 understand how members use the platform for ongoing improvement. Data is aggregated and anonymised. | 2 years | |
| Security Cookies | Detecting suspicious activity, preventing fraud, and protecting your live888 account from unauthorized access. | 30 days |
You can manage your cookie preferences through your web browser settings at any time. However, disabling essential cookies may affect the functionality of the live888 platform and the security of your account.
As a live888 member and under Malaysia's PDPA, you have the following rights regarding your personal data. To exercise any of these rights, contact us using the details in Section 13.
You have the right to request a copy of the personal data we hold about you. live888 will provide a response within a reasonable timeframe.
If your personal data is inaccurate or incomplete, you have the right to request an immediate correction through live888 support.
Under certain circumstances, you may request the deletion of your personal data. This is subject to any legal retention obligations that take precedence over such a request.
You may request live888 to restrict the processing of your data in certain circumstances – for example, while the accuracy of your data is being verified.
You may request a copy of the data you have provided to live888 in a machine-readable format for transfer to another service.
You have the right to object to the processing of your data based on live888's legitimate interests, including profiling and direct marketing communications.
How to Exercise Your Rights: To submit any request related to your personal data at live888, contact our support team via live chat on the platform or email us at support@live888-vip.com. We will respond to all requests within 30 days of receipt. Requests may require identity verification to ensure the security of your data.
The live888 platform is strictly for individuals aged 21 and above. We do not knowingly collect or process personal data from individuals below this age. If we suspect that personal data from an underage individual has been collected, we will take immediate steps to delete that data and close the account in question.
If you believe your child or any individual below the minimum age has registered a live888 account, please contact us immediately at support@live888-vip.com so we can take the appropriate action without delay.
Live888 reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform improvements. Members will be notified of any material changes through:
The "Updated" date at the top of this document reflects the date of the latest version. Continued use of the live888 platform after changes take effect constitutes acceptance of the revised Privacy Policy. If you do not agree with any changes, you have the right to close your live888 account before those changes come into force.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how live888 handles your personal information, please reach out to us through any of the following channels:
Live888 aims to respond to all privacy-related enquiries within 5 business days. For formal data rights requests (access, correction, deletion), we will provide a full response within 30 days of receiving a complete request.
This Privacy Policy was last updated in January 2026 and supersedes all previous versions of the live888 Privacy Policy.
live888's Privacy Commitment to Malaysian Members: This Privacy Policy should be read together with Terms & Conditions live888 oversees the overall use of the platform. For information on self-exclusion tools and responsible gambling, please visit the Responsible Gaming us. If you have any concerns about the privacy of your data, we encourage you to contact us at support@live888-vip.com — our team is available in Bahasa Malaysia and ready to assist 24/7.
Your privacy and data security are our absolute priority. Register a free live888 account in under 2 minutes and enjoy Sports Betting, Live Casino & slots with complete peace of mind.